Summer 2015

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Benefits of Direct Mail Marketing

Michael Miller, Business Development Manager

Our marketplace is highly competitive – and there are more ways than ever to communicate with your audience. Twitter, facebook, email blasts, FAQ pages, text messages – the list goes on.

But when is the last time you reached out old school style?

A direct mail marketing program that reaches a targeted audience can foster greater consumer engagement and can give your business the edge.

Direct mail marketing can be a good tool for both a small and large business, and provides you with an important communication channel to reach prospective new customers. Use direct mail marketing to promote your products and brand your business. In a media-driven market, it is important to stand out and get noticed. Using direct marketing to target a specific audience like local real estate professionals can help you accomplish that.

Beginning this month, LIBOR is pleased to offer all current and future Affiliate Members, a complimentary electronic Membership Roster that contains the contact information of over 20,000 real estate professionals doing business in Nassau, Suffolk, Queens and Brooklyn. The excel file contains the members full name, office name, complete mailing address, and more. This is a tremendous value-added bonus that we are pleased to provide our Affiliate Members with in the hope that you will use it to further build your business and reputation through our program.

Direct mail is one of the most reliable, and cost effective marketing campaigns that companies can engage in. Direct mail marketing can help you attract positive attention of potential clients in one of the most non-intrusive and effective ways possible. We hope that you will use the membership roster in your next direct mail marketing campaign and we hope it yields you great success!

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